The value of customer loyalty

It’s been an unsettling time for many.  When your company starts to pick up again, you need to plan your marketing effectively. With thorough planning, you can win new customers, increase conversions and drive revenue.

In this ever growing digital world, having a strong online presence is an important part of your brand development. Building brand awareness is also crucial to make sure you’re marketing to the right target audience.

Here’s a few tips to get you started

1. Get to know your customers

  • Who is your ideal customer? 
  • What do they do? 
  • Where do they live? 
  • How old are they?   

Really understanding your customer is a fundamental part of any marketing strategy.

There’s lots of ways you can do this.  Listening to your customer though mediums such as surveys can help, as well as keeping an eye on what your customers are doing.

2. Acquire email addresses

Using an incentive to encourage people to sign up to a mailing list provides you with valuable data, enabling you to keep in touch with your customers, remind them about any new products or services and ultimately drive traffic to your website and increase sales.

3. Consider marketing automation

It’s important to work smarter, not harder and from a marketing perspective, this can be achieved through marketing automation, such as posting social media or sending out emails that nurture your  relationship with your customers.

Tasks might include things such as

• Dispatching monthly or quarterly email newsletters

• Publishing blog posts

• Social media posts

4. Launch a loyalty campaign

Repeat business provides better returns than one off purchases and your marketing should not come to an end after a customer makes their first purchase.

A good way to reward customer loyalty is by developing a loyalty campaign for repeat business, such as a free coffee on your customer’s birthday, which created a connection and makes them feel special. A loyalty program shows them that you value their business and persuades them to continue shopping with your brand.

Next steps

Supply and demand go hand in hand, and don’t keep up with the trends, your customers might go elsewhere. Marketing your business enables you to find ways to streamline your processes accomplish more in less time.